Sober since 2006, she’s a former media executive turned cultural voice proving the comeback is always better than the origin story.
Alysse Bryson is an award-winning media executive turned founder, redefining modern sobriety as an aspirational lifestyle. In November 2025, she was honored as the first recipient of the Cultural Ambassador Award from Sans Bar Academy—recognizing her work as a leading voice in the sober movement. As the creator of The Sober Curator, she’s built a trusted platform that has guided over 1.1 million unique visitors to embrace sober living with purpose and joy.
Beyond her work with The Sober Curator, Alysse is the founder of Magnetic Media Labs, a strategic consulting firm that helps brands, organizations, and leaders build magnetic presence through storytelling, media strategy, and cultural relevance. Through a partnership with Podcast Impact Studio, Magnetic Media Labs offers comprehensive podcast strategy and production services. Drawing on her nearly two decades of experience in the media industry—including roles as Publisher of Seattle Met magazine and Director of Business Development at KING 5 Media Group—Alysse brings a unique blend of expertise and creativity to her clients.
What She’s Built
The Sober Curator has become a global destination for people in recovery and the sober-curious, with 17,000+ newsletter subscribers and recognition as one of the Top 10 Recovery Blogs worldwide. The platform curates and creates original content that elevates sobriety beyond survival—celebrating it as a competitive advantage and a path to an extraordinary life.
Through Magnetic Media Labs, Alysse works with forward-thinking brands and leaders who want to connect authentically with their audiences. Her approach? Strategic storytelling that cuts through the noise and builds real cultural credibility.
Her Background
Alysse’s media career spans nearly two decades. As Publisher of Seattle Met magazine, she shaped the city’s cultural conversation while producing high-profile events and building partnerships with Seattle’s most influential brands. Later, as Director of Business Development at KING 5 Media Group (Seattle’s NBC affiliate), she became known around the office as the unofficial “Director of Fun”—blending business strategy with creative innovation.
Getting Personal
Alysse is a proud Pacific Northwest native, celebrating over 20 years of sobriety, one day at a time. She’s a single mom to her adult son, Jakob, and their beloved Boston Terrier, Bella.
When she’s not working, you’ll likely find Alysse traveling, exploring art museums, hunting for street art with a camera in hand, or planning her next adventure. A true culture junkie, she devours books, podcasts, documentaries, and Netflix binges with equal enthusiasm—all while rocking her signature bold style.
Alysse’s journey has been one of resilience, reinvention, and a relentless pursuit of purpose. Through The Sober Curator and Magnetic Media Labs, she continues to inspire and empower others to embrace their own unique paths to fulfillment.
Alysse doesn’t shy away from sharing her adventures online. Follow along here:
Instagram (personal): @alysseinthecity
Instagram (professional): @magneticmedialabs
And of course: The Sober Curator
the practice or policy of including people who might otherwise be excluded or marganlized
the quality of being genuine or real
having a quality or characteristic that makes a person or thing different from others in a way that is easy to notice
the practice of being or tendency to be positive or optimistic in attitude
implies something process-oriented, structured, clearly intent on creating something markedly new an different from what existed before
the quality of being amusing or entertaining
relating to or involving the imagination or original ideas, especially in the production of an artistic work
a sense of direction, motivation, or calling—the thing that gives your life or work meaning beyond just tasks.
